Attract, Engage, Thrive

Saffron Walden is a unique market town with great potential for the local economy. We have an extensive heritage, amazing shops and businesses, an award-winning market and great family attractions just on our doorstep.

To thrive, businesses in Saffron Walden have recognised that we have to be more creative, dynamic and above all, customer focused. Saffron Walden BID is a terrific opportunity for our businesses to work together for benefits that we cannot achieve alone.

The BID gives our businesses the power and funding to make significant, targeted and sustained improvements to business in our town. We will agree the initiatives that make the most improvement and then implement them.

Based on the feedback you have given us to date, our BID for Saffron Walden will focus on three priorities:

  • Attract - promoting the town
  • Engage - creating opportunities for a great experience
  • Thrive - growing a thriving business community

Working together we have a much more realistic opportunity to shape the future direction of our town and its businesses than working alone. This is our one chance to take advantage of a major investment over the next five years and work together to better realise the potential for Saffron Walden’s businesses.

Saffron Walden Maze, Bridge End Garden Julie Lee with Jim Brewin, Waitrose Audley End Miniature Railway Max Shorter, Hart’s Hill St. Chocolate Nicola  Brooks, Brooks Designer Dress Agency Tea Amo

News & Activities


The BID - Our priorities

Attract

Promote the town

Increasing relevant footfall by delivering comprehensive and professional marketing campaigns and improve the online presence of all the businesses in the BID area. This is our one chance to take advantage of a major investment over the next five years and work together to better realise the potential for Saffron Walden’s businesses...

Engage

Create opportunities for a great experience

Running a programme of events to give residents and visitors a great experience, promoting the unique nature of our town. These may be through new events or may link to other existing events that...

Thrive

Grow a thriving business community

Working together sharing ideas and experience to support each other as we address our business needs and challenges, e.g. security initiatives, social media and other training, helping landlords understand the problems we face. Lobbying - representing the views of businesses to improve...



The BID will enable growth, relevance and strength ensuring the town works together for its future. This an exceptional opportunity.