Saffron Walden Business Improvement District Steering Group Minutes of Meeting held on Tuesday 13th June 2017
Attendees – voting members
Richard Booth (RB) – Adams Harrison
Katherine Bowyer (KB) – St. Elizabeth’s
Jim Brewin (JB) – Waitrose
Lucy Clarke (LC) – Premier Travel
Greg Hill (GH) – Hill St. Chocolatier
Cllr Julie Redfern (JR) – UDC and Beauty Box
Non-voting members – providing support to the BID Steering Group
Louise Scutt-Richter (LSR) – Saffron Walden Town Team
Emma Thomas (ET) – Saffron Walden Town Team
Linda Howells (LH) - UDC
Simon Jackson (SJ) – UDC
Welcome and Introductions. Apologies have been received from Charlotte Turner (The Temeraire)
Previous Minutes Agreed
SWBID Budget and spend to date - Agreed to update the Budget with all costs anticipated to end of Campaign Stage. Agreed to include monetary value for UDC contribution including Print Room and Communications Team
Actions: Update budget with info from external suppliers etc.
Update budget with costs from UDC Departments (LH)
Update on consultation activity to date.
Online Survey - To date 53 completed surveys and 66 partially completed.
Consultation Workshops - 3 businesses attended the workshops, and 2 Steering Group members also participated. Many anecdotal reports were shared about the difficulties of engaging with local businesses, making contact with the owner / manager, encouraging completion of the survey, engaging with sole trader independents with very limited time, engaging with nationals where the decision making will happen at H.O.
Strategy for increasing engagement - Agreed that no substitute for visiting businesses to raise awareness and encourage participation So there are a series of steps to be taken.
Survey follow up. To attempt to identify businesses who have not completed their surveys so that they can be chased up. If successful in identifying businesses – follow up those who have started and not completed the survey. Follow up partials LH / UDC Comms.
Resend survey link to be sent out to all businesses. (LSR)
Mini workshops in local venues at the start and end of the working day. Waitrose, Craft Days, Joseph Barnes, Church St Gallery, Connie’s Pantry, Adams Harrison. Coordinate dates and times LH & LSR
Visit programme. The following have volunteered to target businesses from the ranked list.
Jim, Katherine, Greg, Julie, Louise, Linda
Dates of next meeting Next meeting will be held on Tuesday 18th July 2017 at 5.30p.m. at Premier Travel in Hill Street