Attract, Engage, Thrive

BID Board March 2019

Date: Tuesday 5 March @5.30pm
Venue: Premier Travel, Hill Street

Chair: Jim Brewin

Directors attending: Jim Brewin, Julie Redfern, Ian Hudson, Lucy Clarke, Claire Hunnable, Craige Quantin,

Non-director attendees: Louise Scutt-Richter, Simon Jackson, Fiona Tait, Cllr Barbara White

Apologies: Cllr Howard Ryles, Shara Vickers, Gary Hyams







Welcome and minutes sign off (BP sent after last meeting)



Attendees acknowledged receipt and that further discussion of the business plan was necessary



Finance/business update



IH confirmed all directors and been registered.  The bank mandate had been signed by two additional directors.  The cashflow doc would be shared on dropbox with the directors when the strategy was signed off. It was agreed that directors’ appointments would be announced in April.  LSR to write the press release







Levy update next steps for non-payers



95% has been collected, UDC had set a court date for summons for the remaining non-paid for April 5 2019 and notification will be sent w/c March 4. UDC to keep BID team up to date






Business plan discussion/sign off



Extensive discussion on the daft business plan circulated in advance. The output of which will be reflected in the next version of the document and not detailed here.  Suffice to say key points discussed and to be integrated are;

  • Clarity on target audience and the message linking the context of the plan with the who, what and why.
  • Find ways to access the wider audience (outside SW) to whom we are marketing the town 
  • Identify buyer behaviour and the ‘why I should shop local’
  • Interrogate the Experian data available
  • Consider running focus groups to finetune the messaging
  • Linking businesses with the Market /traders/co-promoting
  • Investigate the possibility of a BID-sponsored market stall for businesses to have a pop-up presence in the market on a rota
  • Find out who the key influencers/ local contacts and people who are motivated by community action
  • Look into Huntingdon BID SM ‘Engagement Tribe’ , contact Ian Sanderson (Cambd BID who is keen to meet and help)

















LSR to integrate


Consideration of paid Comms support



Postponed discussion



Saffron Hall (possible collaboration/approach to BID membership



Approach/request from SH to collaborate with BID to involve cafes/restaurants for pre/post concerts.  The Board agreed it would be a good idea to investigate. 

LSR to follow up


AOB and confirmation next meeting April 2 2019



SJ mentioned that UDC have been asked to submit a proposal for funding from the Gov’t ‘Future of the High St’ and would send the BID team doc for input.  Submission date is March 22

SJ/JB to action


We are excited to have been given the democratic mandate to work together so we can better realise the potential for Saffron Walden’s businesses with this major investment over the next five years.  I have no doubt the BID will make a real difference in our town and help businesses to thrive. Working together is the way forward.