Attract, Engage, Thrive

Our priorities

This is our one chance to take advantage of a major investment over the next five years and work together to better realise the potential for Saffron Walden’s businesses.

Working together we can bring about initiatives we couldn’t dream of as individual businesses working alone.

The BID will be dedicated to delivering projects, programmes and services to businesses in Saffron Walden town centre focusing on the following three priorities over the next five years.


Promote the town

Increasing relevant footfall by delivering comprehensive and professional marketing campaigns and improve the online presence of all the businesses in the BID area.

As well as implementing the campaigns that are informed by this comprehensive strategy, the BID will work in partnership with the TIC and existing marketing organisations, including Visit Essex and Visit Cambridge to identify, extend and improve the town's catchment area.


Create opportunities for a great experience

Run a programme of events to give residents and visitors a great experience, promoting the unique nature of our town. These may be through new events or may link to other existing events that currently take place in the town run by Saffron Walden Town Council and local organisations with additional activity to support increased footfall for businesses, e.g. treasure hunts, I-Spy trails and themed shopping challenges.

Investigate ways to promote the town’s business and services including accountants, lawyers and financial advisers to people who have just moved to the area or are about to move to the area.


Grow a thriving business community

Work together sharing ideas and experience to support each other as we address our business needs and challenges, e.g. security initiatives, social media and other training, helping landlords understand the problems we face. Lobbying - representing the views of businesses to improve the town centre for all, improving buying power with other businesses, e.g. refuse collection, shop fitting, builders, alarm companies etc.

We are stronger working together as a BID than working alone. Our voice represents all businesses in the BID area. The BID will act as an influential lobbying group, working on behalf of the town centre businesses to ensure that your views are heard and represented at the highest level before all relevant agencies. This will be your BID, and it will work in your best interest where you need it.

The BID will position itself as a source of information and key contacts to link you with the right people or organisations that can assist you.

I am glad to be involved with the BID and to represent disabled people’s interests and ensure Saffron Walden is a place where people with disabilities are comfortable and safe to visit and shop.