The BID’s first aim is to promote Saffron Walden and attract as many customers as possible to the town, into the local shops so we can help owners excell sales.

Promoting Saffron Walden

Increasing relevant footfall by delivering comprehensive and professional marketing campaigns and improve the online presence of all the businesses in the BID area.

As well as implementing the campaigns that are informed by this comprehensive strategy, the BID will work in partnership with the TIC and existing marketing organisations, including Visit Essex and Visit Cambridge to identify, extend and improve the town’s catchment area.

Promote Saffron Walden