Saffron Walden is a unique market town with great potential for the local economy. We have an extensive heritage, amazing shops and businesses, an award-winning market and great family attractions just on our doorstep.
To thrive, businesses in Saffron Walden have recognised that we have to be more creative, dynamic and above all, customer focused. Saffron Walden BID is a terrific opportunity for our businesses to work together for benefits that we cannot achieve alone.
The BID gives our businesses the power and funding to make significant, targeted and sustained improvements to business in our town. We will agree the initiatives that make the most improvement and then implement them.
Based on the feedback you have given us to date, our BID for Saffron Walden will focus on three priorities:
Working together we have a much more realistic opportunity to shape the future direction of our town and its businesses than working alone. This is our one chance to take advantage of a major investment over the next five years and work together to better realise the potential for Saffron Walden’s businesses.
Increasing relevant footfall by delivering comprehensive and professional marketing campaigns and improve the online presence of all the businesses in the BID area. This is our one chance to take advantage of a major investment over the next five years and work together to better realise the potential for Saffron Walden’s businesses...
Running a programme of events to give residents and visitors a great experience, promoting the unique nature of our town. These may be through new events or may link to other existing events that...
Working together sharing ideas and experience to support each other as we address our business needs and challenges, e.g. security initiatives, social media and other training, helping landlords understand the problems we face. Lobbying - representing the views of businesses to improve...
We are excited to have been given the democratic mandate to work together so we can better realise the potential for Saffron Walden’s businesses with this major investment over the next five years. I have no doubt the BID will make a real difference in our town and help businesses to thrive. Working together is the way forward.